Designing Effective Personal Trainer Websites

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Designing effective personal trainer websites needs to be an important part of the personal trainer's activities, especially when he or she is first starting out. The overriding issue, first of all, is that a website be designed and put out onto the Internet as soon as possible. As long as it's a well-designed site free of mechanical errors, the proper elements can be discussed and then inserted.

The first thing to keep in mind about a website is that it's a direct extension of the person who it's supposed to represent. In this regard, does it extend the brand, which in this case is not only the personal trainer, but also the personal trainer services being offered? Keep in mind that a website is created about every 5 seconds, so any new one needs to make a statement right out of the box.

Ideally, a good website will discuss far more of the services that a trainer offers, and not as much about the trainer, at least initially. After all, people who are considering fitness training want to know what the trainer will be able to do to help them fix their perceived - or real - fitness problems.

Make sure the website reflects professionalism in everything that it puts forth. Have it checked to make sure there are no spelling errors or grammar and syntax problems. If the site seems confusing to the people visiting it, chances are great they won't waste time actually looking into taking on the trainer who the website says is running the business.

As far as the elements in a website, there should be a place where people can submit an email address, and also a method for contacting the trainer. Remember, though, to provide something of value to a person in return for that address. Perhaps a free generic diet and exercise program, for example. Make it about 4 to 8 pages in length, and give it to them after they've entered their email. People appreciate free stuff, and the list is a great way to base future marketing activities on.

Keep in mind, also, that a website is like a good story in a newspaper. It is essential that it have the Five Ws all through the site. What are these? Well, first there's who you are and what your business does. The second is always what you'll be providing to a customer (personal training, of course). Third and fourth, make sure the site explains where the business is located and when it's open for business.

The fifth, and last, W the site provides can sometimes be the most important thing, and the element around which the majority of the site will be framed: Why a potential client should engage you as a personal trainer. This is what's meant by focusing at least 80 percent of the site on that and only around 20 percent on the trainer or trainers.

If the need to include these site elements can be kept in mind, then designing effective personal trainer websites won't be such a potentially-intimidating process. After all, why leave one of the most important components of a business these days to the sole province of an Internet professional? It's only your livelihood, after all always to remember "market my personal training services effectively".

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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