How To Improve Sales From Your Website

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The sales page has become an important tool in the arsenal of internet marketers. While web site traffic is an important component of improving sales, the convertion rates are equally important if you want to maximise your traffic. So what are the simple methods that can improve your convertion and sales.

Weave a Personal Touch:
People like to deal with other people. in an automated world human touch is the missing element. Weave in your personal touch in your sales message. Well written copy will develop a relationship with your visitor very quickly and make them feel like they are your personal friend and well wisher. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you have the best interest of the audience and it comes through in your message, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.

Testimonials From Customers:
Testimonials are the most effective method of convincing your visitor that they have a whole host of people who have tried your product and are satisfied. A good idea would be to publish both good and bad comments; that way prospects will be convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it is authentic, they will jump on the bandwagon and buy too.

Visual Representations:
Pictures speak thousand times better than words. In the web world where attention spans are the shortest and fleeting, pictures can make the big difference. Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer Bonuses:
Offer good quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Call To Buy:
The call to action is a key ingredient of the sales page. Ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product. Commands or decision buttons like "click the button to buy now!" or "'Okay Sign Me Up" or "Buy before We Close The Offer" would improve conversions.

Look through your website and see whether all these elements are in place in your sales page or in the web pages that are promoting any products directly. Once these elements are woven into your sales page with some good and interesting copy, you can see your conversion improving steadily. Look through the pages periodically update and them and tweak them for achieving the best results.

Srinivasan Gopal is an author, syndicated writer and a management professional.  Loves the internet and webmaster of www.internetbusinessprofit.info/affiliate-marketing a website where you can find answers to many of your How To's on affiliate marketing

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