Is Sexy Modals gives men the Body-blues?

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I went through an article on life style section of Times of India today and found that every new study refer with old studies have different results. The results are different because time has changed and world is becoming an Internet global village. Moreover, traveling and external relationship is increasing because east is now more involve in sex than west. In addition, the science also confirms that eastern both genders are having more genetic cells than peoples of cold region.

The article says Previous studies have shown that images of female models have a negative impact on how woman view their own bodies. However, a new study has found that this same effect holds true when men view female models. For the study, lead author Jennifer Aubrey at the University of Missouri measured male exposure to ‘lad' magazines.

Such as Maxim, FHM and Stuff, which she observes contains two main messages: the visual, which mostly contain sexually suggestive images of women; and textual, which contain articles that speak in a bawdy, male voice about topics including fashion, sex, technology and pop culture. "We found that reading lad magazines was related to having body self-consciousness a year later. This was surprising because if you look at the cover of these magazines, they are mainly images of women. We wondered why magazines that were dominated by sexual images of women were having an effect of men's feelings about their own bodies," said Aubrey.

The researchers divided male study participants into three groups. Group one examined layouts from lad magazines that featured objectified women along with a brief description of their appearances. The second group viewed layouts about male fashion, featuring fit and well-dressed male models. The final group inspected appearance-neutral layouts that featured topics including technology and film trivia. 

In order to test her theory, the researchers conducted a third study that involved breaking men into two groups. Group one received lad magazine layouts of sexually idealized females and group two received the same layouts with average-looking ‘boyfriends' added to the photos, with captions about how the female models are attracted to the average-looking men. "We found that the men who view the ads with the average-looking boyfriend in the picture reported less body self-consciousness than the men who saw the ads with just the model. When the men felt that the model in the ad liked average-looking guys, it took the pressure off of them and made them less self-conscious about their own bodies," Aubrey said.

The study will be published in Human Communication Research however, I personally think it is not a factual result and they must conduct more studies before publishing it. As a matter of fact, if it is publishing just for earning money than the report is perfect.

Feroz Ahmed Bawany goal is to increase my knowledge and to understand the only civilized creations of Almighty Lord are HUMAN. He is a regular contributer to TRCB.com.

 

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