Selling Real Estate Virtually

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The Challenge: Selling a home using traditional advertising is costly and the results aren't easily tracked. Advertising listings can cost a realtor $1,000s of dollars a month: newsletter production and direct mail costs $290; online ad $300; newspaper ad $500; print ads $3,000 to 4,000 per ad; virtual home tour $80 to $400 per home.

The Solution:  Video communications are proven to garner greater results than text or static pictures. Studies show that people only remember 10% of what they read, 20% of what they hear; 30% of what they see, and 50% of what they see and hear together. Multi-sensory messaging, such as graphic rich video emails, live webcasting and video instant messaging, offers a cost-effective solution for any realtor showing and selling homes.

The Results: Charmaine Hornick, Las Vegas Realtor and co-owner of Melia Realty Group, began using the helloWorld Studio which offers multiple easy-to-use streaming video solutions, such as graphic rich video email, live webcasting and video instant messaging.

Prior to using helloWorld video communications, Charmaine was doing all the costly traditional advertising methods to sell her listings. Realizing that video is a preferred medium, Charmaine had tried other online streaming solutions. These solutions were costly, took weeks to deliver as she had to rely on outside vendor for production work, and she didn't feel they provided a true sense of the home as the images were "colorized". So she purchased two $9.95 accounts from helloWorld.

Since using the helloWorld Studio, Charmaine has been able to cut her advertising costs dramatically - from $1000s of dollars a month to under $500; shortened her sales cycle from 60 to 90 days, to 30 to 60 days; and has made more out-of-state sales than ever before. Charmaine attributes the sale of 18 homes to the use of her helloWorld video communications. As buyers and sellers are not present together during Open Houses, Charmaine conducts her Open Houses with the video instant message feature turned on so the potential buyers can ask the seller questions and receive immediate replies.

As many of Charmaine's clients are from out-of-state looking to relocate or purchase a second home, Charmaine is now able to actually show a home to anyone in a remote location. She simply logs in to her helloWorld Studio account and, depending on her clients' needs, either conducts a live webcast, or creates a video email of the home to send, or does a live instant message video chat as she "escorts" the potential buyer around the home.

Charmaine also states that video communications provided by helloWorld has set her apart from her competitors. She is able to immediately show a home, but more important, she is creating a stronger personal bond as her clients actually get to "see" her natural smile, body language and hear her communications. After two or three video emails, her clients feel like they "know" her.

Charmaine also reports that her communications now are not misunderstood as her tone of voice during her message delivery can be heard, making a much greater impact than text and pictures

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