How to Apologize

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At one time or another each of us has had to apologize to another party in adverse situations. Sometimes it's your fault, sometimes not. Apologizing is clearly not fun.

However, it could be the very thing that will highlight a valuable component of your personal brand to your partner. I've seen people build significant credibility with other people by the way they handle these adverse situations.

The way you deliver your apologies can become the foundation for a deeper, more trusting relationship with your partner, if done right.

When faced with situations like these, you have many choices to make: Confess, do not discuss the issue, improvise or create a plan and execute.

Confess and admit your errors "I am truly sorry this happened..." Don't dilute the importance of this statement by saying anything else. Give your partner a moment to absorb your sincerity then explain the reason this happened, how this is going to impact them and why this will never happen again

Should you even consider not discussing the issue? Your partner will likely not learn about the adverse thing and the situation may dilute itself.You can review it then but when they learn from someone else whose intent in is to discredit you or exaggerate them. That leaves you little choice. You'll need to take control of the situation from there if it ever happens.

Improvising is a good and bad choice. You can make things up on the spot and get away lightly. Empathize. "Jim, I know how you must feel..." and then Conciliate and explain what you are going to do about it. "Jim, I've already gotten..."However some situations are far too critical for making things up on the spot. In this case there is too much risk of things getting worse. That leaves the Forth option

Create a plan and execute by assessing the situation before you can communicate the apology effectively. Call or visit. "Jim, I have some information to share with you that is not what you are expecting to hear..." Here is where you can position yourself as having the courage and integrity to do the right thing... Ask if there are any concerns or questions about what you said. "Jim, I've told you what happened and explained the impact and a recommended course of action..."Then close for his support. This is a step that is often neglected. "Jim, I'd like to know if I can count on you to accept my apology..."

Remember that you should always look things from the other side, don't waste time and ask for extra support when necessary. People get angry in some difficult apology situations. Good luck!

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