Home Page Design - Why Does Your Home Page Exist?

Wed, 10 Feb 2010 15:05:10 EST

Before you do anything else... before you choseyour colors, before you choose your images, before you write yourcopy... you need to know what the purpose of your landing page is.

Without knowing your home page's purpose you run the risk of

Having too many calls to action
Not having a call to action at all
Being cluttered and confusing
Hurting your online reputation
Wasting your time

If you don't know the purpose of your landing page, how will you know it is doing it's job? How will you know it is effective?

There are several purposes a home page can have:

It can build your brand
It can grow your list
It can sell a product or service
It can showcase your expertise
It can build relationships with prospects

It can even to a combination of these things. But you must know what you want it to do before you design it.The French writer and poet, Rene Daumal once said of language that "Itis still not enough for language to have clarity and content... it mustalso have a goal and an imperative. Otherwise from language we descendto chatter, from chatter to babble and from babble to confusion." Thesame is true of your landing page.

If the page your onlinevisitor lands on chatters and babbles, the visitor will leave never toreturn leaving nothing but a blip in your web analytics.

This is death to your online presence.

Sobe clear on what you want to accomplish with your website, your landingpages, your home page and any presence you create on the web and youwill experience greater success and return on time invested.

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Home Page Design - Why Does Your Home Page Exist?