How to Create Hypnotic Copy Writing Its Easier Than You Think!

Mon, 01 Mar 2010 20:09:03 EST

We were on our way home from the gym last night listening to our 9 year oldsweaty, red-faced daughter complain about how ‘Tough' herinstructor had been on them, and how the other instructors ‘Never' make them work that hard. Albert told her that maybe her instructor was havinga bad day to which she replied without the slightest hesitation, "Yeah,well I hate "Ticked-off Tuesdays'!" I about split a gut I laughed sohard!

I got to thinking this morning about last night and realized that her quickreply contained the same elements that make for great copy writing. She's a walking, talking, copywriter and doesn't know it!

She had "been there and done that" or in other words shehad actually been through the experience. Now as a copywriter you don'tactually have to ‘experience' whatever it is you are writing about, but you dohave to ‘know' what it is you're writing about. This might mean you have to rollup your sleeves and get dirty - or in other words - do a bit of research.

You want to be able to answer:

What's the BIG Idea here?
If I were a prospect for this product, what benefit would I want most?
What's exciting about this product?

Next, she didn't stress about her response. She was relaxedwhich allowed her subconscious mind to just come up with her statement. Copywriting is the same. After you've done your research just relax andlet your subconscious mind go to work. It will no doubt come up with theanswers to these questions. If all this seems a bit far out to you, just knowthat almost every writer (of anything) in the world uses this process...knowingly or unknowingly.

She talks incessantly! The best writers, write... and...write a lot. It's that simple. The more you write and, the more often youwrite, in general, the better you will become. Just make sure to set timelimits. Write for 30 minutes then take a 5-10 minute break. Make surethat during the break you do something that's not mentally taxing. Walk, have asnack, take a snooze, etc - you get the idea! This is a sure-fire way tokeep you from getting writers block!

She doesn't hold anything back. She wasn't afraid that whatshe was about to say might not sound good - she just blurted it out. In simple,plain old English! No fancy-pants elaborate knowledge of the English languagewas needed. Copywriting should be the same way. Make your rough draft fast andfurious! No editing allowed. This allows your creativity to just flow onto thepaper without worrying about making mistakes. And realize... it's ok tosuck! Every word on the page doesn't have to be picture perfect. Thereader is not going to die if you make a mistake, we're not talking brainsurgery here - we're talking copywriting!

She's always got her nose stuck in a book. Good copywritersread a lot. That's what makes them good storytellers. And goodstorytelling ("in print" or "in person") is paramount to persuasion andselling. Need proof? Research Gary Halbert. He was a master storyteller. And hehoned his storytelling skills, from what I've read, by reading fiction. Hiscopywriting was almost impossible not to read. He was completely masterful indrawing you in with his stories.

And last but not least... she's always keenly aware of what everyoneelse is doing! To become a great copywriter... become an observer ofwhat's going on around you. You see, many people go about their dayhalf-asleep, paying little attention to the things that happen around them andto them. Big mistake! Your life can (and should be) source material for yourcopy. If you keep your eyes open you will begin to gather a collection ofstories and experiences you can pull from and incorporate into your copy.

So put your thinking cap on, grab your computer, do some research, sit back,relax and let the words start flowing.

The How to Create Hypnotic Copy Writing – It’s Easier Than You Think!article originally appeared at JennAndAlbert.com.

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How to Create Hypnotic Copy Writing Its Easier Than You Think!