What Are Maurice Lacroix Watches

Fri, 23 Apr 2010 10:26:42 EST

It did not take long for Maurice Lacroix watches to become popular among collectors. The brand took less than forty years to become one of the world's premier timepieces. Introduced in 1975, the watch was only sold in Austria.

In 1976, the brand expanded to Spain where sells increased enough to have the company open retailers in Singapore. After a few years of sells in other markets, the brand came home to Switzerland in 1983 for the first time.

It was quickly becoming a timepiece that watch enthusiasts coveted, but world-wide sells did not allow the brand to become its own entity until it expanded to the United states in the 1990's. This expansion allowed the company to move to a more affluent market and even expand to concentrate on the watch industry.

Even though one of the oldest companies in Switzerland had been in other jewel industries, the company did not become prominent until the Masterpiece collection added this brand. This would put the company in the category of several other elegant watch makers and increase its notoriety. Finally the company chose to separate this brand from its other interests and today the subsidiary sells more than 150,000 watches a year.

What makes the Maurice Lacroix watch collection so unique is that it provides both quartz and mechanical watches to its customers. With over a hundred different models, the company has been able to provide quality to the very rich and the everyday person. These models have a price range that will meet the needs of almost every person looking for a quality watch.

The Flyback model has been the cornerstone of the brand since the beginning with several models displaying the larger date and chronograph. Along with this model, the world traveler will find the Reveil Globe time piece useful with its face displaying three different time zones.

A catching model that has become popular in the last few years is the Masterpiece Skeleton where customers are able to see the inside working parts and quality through the face of the watch while still being able to tell the time.

The variety of models has made this brand a watch that is available to the rich or to the more economical buyer who is looking for a timepiece that can be worn in many different social environments. This variety has become a hallmark of the company and helped increase its world-wide appeal.

What has kept the brand at the top is the quality of the watches manufactured. This collection was made to not only appeal to several different economical classes, but to last a lifetime. This quality has made it an asset that can be handed down from generation to generation.

Many social classes have had something that has been handed down from father to son or from mother to daughter. With the world economy the way it is today, the Maurice Lacroix men's watches have been something that not only shows elegance, but is a timepiece that can be cherished for generations to come.

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What Are Maurice Lacroix Watches