Recent articles by Ashraf Chaudhry.http://www.trcb.com/en-Us60Sat, 26 May 2012 07:58:09 ESTCopyright 2012 Ashraf Chaudhry, TRCB.com All Right Reservedhttp://www.trcb.com/arts-and-entertainment/movies-tv/lessons-from-movie-troy-9377.htmI can never erase from the canvass of my minds eye a doleful chunk from one of the mostinfluencing movies Troy.Fri, 01 May 2009 12:59:02 ESThttp://www.trcb.com/arts-and-entertainment/movies-tv/lessons-from-movie-troy-9377.htmTRCB.comArts and Entertainment / Movies TVhttp://www.trcb.com/business/branding/product-versus-brand-9378.htmSummary of examples how to differentiate between product versus brand. Fri, 01 May 2009 12:58:45 ESThttp://www.trcb.com/business/branding/product-versus-brand-9378.htmTRCB.comBusiness / Brandinghttp://www.trcb.com/business/sales-management/unique-selling-propositions-usps-9379.htmRosser Reeves was an American advertising executive and early pioneer of televisionadvertising. He was committed to making ads that were simple, direct, and often annoying. Fri, 01 May 2009 12:19:24 ESThttp://www.trcb.com/business/sales-management/unique-selling-propositions-usps-9379.htmTRCB.comBusiness / Sales Managementhttp://www.trcb.com/business/branding/whats-brand-and-positioning-9376.htmA Brand is a promise. a promise of fulfilling the dream; a promise of making youexclusive; a promise of ensuring your prestige; a promise that youll not be taken lightly; its an answer to your unheard hushed up prayers; its a solution to your problems.Fri, 01 May 2009 11:30:53 ESThttp://www.trcb.com/business/branding/whats-brand-and-positioning-9376.htmTRCB.comBusiness / Brandinghttp://www.trcb.com/internet-and-businesses-online/product-launching/functional-versus-symbolic-benefits-of-product-9375.htmSo youre the most precious, priceless and invaluable product. Like any product, youve functional, perceived and symbolic benefits.Fri, 01 May 2009 11:30:33 ESThttp://www.trcb.com/internet-and-businesses-online/product-launching/functional-versus-symbolic-benefits-of-product-9375.htmTRCB.comInternet and Businesses Online / Product Launchinghttp://www.trcb.com/employment/careers/navigating-the-turbulence-and-the-idea-of-personal-branding-9345.htmTodays job market is very uncertain and unsteady. Times are really challenging. Youll face turbulence down the course. Its buyers market. Buyers or employers have balance of the market tilted in their favor.Thu, 30 Apr 2009 18:14:28 ESThttp://www.trcb.com/employment/careers/navigating-the-turbulence-and-the-idea-of-personal-branding-9345.htmTRCB.comEmployment / Careershttp://www.trcb.com/business/careers-employment/how-to-undertake-swot-analysis-9346.htmSWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is a useful model MBA students use to analyze the strategic positions of companies, brands or business units.Thu, 30 Apr 2009 18:14:12 ESThttp://www.trcb.com/business/careers-employment/how-to-undertake-swot-analysis-9346.htmTRCB.comBusiness / Careers Employmenthttp://www.trcb.com/internet-and-businesses-online/product-launching/product-launch-hitting-the-bulls-eye-9348.htmIn pre-launch phase, well start with the concept of creating and building mastermind group.Thu, 30 Apr 2009 18:13:19 ESThttp://www.trcb.com/internet-and-businesses-online/product-launching/product-launch-hitting-the-bulls-eye-9348.htmTRCB.comInternet and Businesses Online / Product Launchinghttp://www.trcb.com/self-improvement/leadership/highly-effective-people-are-inter-dependent-9349.htmThe 7 Habits of Highly Effective People by Stephen Covey is an epoch-making book. Itsinternational best-seller. It has impacted lives of millions of people around the world.Thu, 30 Apr 2009 18:13:10 ESThttp://www.trcb.com/self-improvement/leadership/highly-effective-people-are-inter-dependent-9349.htmTRCB.comSelf Improvement / Leadershiphttp://www.trcb.com/employment/getting-the-job/job-hunting-and-selling-8856.htmMajority of the graduates, treading the beaten trail, think that making resume andsending out to potential employers is all thats required to be on the job. A little effort is done to even customize the resume and the Cover Letter.Wed, 22 Apr 2009 15:10:55 ESThttp://www.trcb.com/employment/getting-the-job/job-hunting-and-selling-8856.htmTRCB.comEmployment / Getting the Jobhttp://www.trcb.com/employment/careers/a-loser-catches-the-train-8855.htmAfter experiencing a major setback in his professional life, he found himself on thecrossroads. During the last two years, hed depleted all his savings. He borrowedRs*. 7000 from his childhood crony; took a public bus from his far-flung village of rural Punjabone of the four provinces of Pakistan; set off to the cosmopolitan city, Karachi, to start his career afresh.Tue, 21 Apr 2009 14:00:18 ESThttp://www.trcb.com/employment/careers/a-loser-catches-the-train-8855.htmTRCB.comEmployment / Careershttp://www.trcb.com/book-reviews/business/introduction-to-the-craft-of-selling-yourself-8849.htmDuring our entire life, were engaged in one of two sorts of activities; either were selling something or were sleeping. The Selling in life starts with first cry for milk of the baby and it continues till..Tue, 21 Apr 2009 14:00:01 ESThttp://www.trcb.com/book-reviews/business/introduction-to-the-craft-of-selling-yourself-8849.htmTRCB.comBook Reviews / Business