Recent articles by Carma Spence.http://www.trcb.com/en-Us60Thu, 9 Feb 2012 20:47:34 ESTCopyright 2012 Carma Spence, TRCB.com All Right Reservedhttp://www.trcb.com/business/marketing/home-page-design---basic-website-navigation-29037.htmWhether you have thousands of pages to your website or just a handful, your navigation needs to be simple and easy to use. If your website visitors find it too frustrating to navigate your website... be it to cluttered or not enough navigational points... they will leave your website, most likely never to return. Here are some pointers to keep your navigation concise and effective.Mon, 21 Jun 2010 20:28:11 ESThttp://www.trcb.com/business/marketing/home-page-design---basic-website-navigation-29037.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/internet-and-businesses-online/blogging/the-basics-of-blogging-28726.htmBusiness blogs are, basically, created to advertise the services or products of a certain website or online business in order to increase online sales. Business blogs are also a way of promoting the company so that other readers will know that a certain company exists online.Tue, 15 Jun 2010 01:14:22 ESThttp://www.trcb.com/internet-and-businesses-online/blogging/the-basics-of-blogging-28726.htmTRCB.comInternet and Businesses Online / Blogginghttp://www.trcb.com/writing-and-speaking/article-marketing/article-marketing-and-blogging---5-strategies-and-their-pros--cons-28660.htmf you are using both blogging and article marketing to promote your business, you might want to re-purpose your content so that you can be more efficient with your time. There are several ways this can be done, each with their pros and cons.Tue, 15 Jun 2010 01:11:48 ESThttp://www.trcb.com/writing-and-speaking/article-marketing/article-marketing-and-blogging---5-strategies-and-their-pros--cons-28660.htmTRCB.comWriting and Speaking / Article Marketinghttp://www.trcb.com/writing-and-speaking/article-marketing/three-techniques-for-getting-your-articles-read-28658.htmEffectiveness of article marketing depends on readers reading your article through to the resource box and then taking action. This all falls apart if no one reads your article. Here are three techniques that will help you avoid that pit fall.Tue, 15 Jun 2010 01:11:06 ESThttp://www.trcb.com/writing-and-speaking/article-marketing/three-techniques-for-getting-your-articles-read-28658.htmTRCB.comWriting and Speaking / Article Marketinghttp://www.trcb.com/business/marketing/how-not-having-a-marketing-funnel-hurts-your-practice-without-you-knowing-it-26213.htmNot having a marketing funnel in place is hurting your business in several ways -- whether you are aware of it or not.Tue, 08 Jun 2010 11:40:39 ESThttp://www.trcb.com/business/marketing/how-not-having-a-marketing-funnel-hurts-your-practice-without-you-knowing-it-26213.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/internet-and-businesses-online/internet-marketing/home-page-design---have-a-clear-call-to-action-23833.htmThey say a confused mind takes no action. So, if a visitor to your home page becomes confused, this visitor will not take the action you want... they will leave.Mon, 08 Mar 2010 13:52:58 ESThttp://www.trcb.com/internet-and-businesses-online/internet-marketing/home-page-design---have-a-clear-call-to-action-23833.htmTRCB.comInternet and Businesses Online / Internet Marketinghttp://www.trcb.com/sales-and-marketing/marketing-basics/define-your-niche-and-improve-your-bottom-line-22977.htmBefore you create your sales page -- heck, even before you create your product -- you need to know who you will be marketing to. You need to understand your niche.Mon, 22 Feb 2010 14:41:23 ESThttp://www.trcb.com/sales-and-marketing/marketing-basics/define-your-niche-and-improve-your-bottom-line-22977.htmTRCB.comSales and Marketing / Marketing Basicshttp://www.trcb.com/business/marketing/blog-statistics-can-help-you-improve-your-traffic-22546.htmDid you know that your blogs analytics can tell you what topics bring in the most traffic, as well as the best time to post content to your site?Tue, 16 Feb 2010 13:31:34 ESThttp://www.trcb.com/business/marketing/blog-statistics-can-help-you-improve-your-traffic-22546.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/business/marketing/home-page-design---why-does-your-home-page-exist-22169.htmBefore you do anything else... before you chose your colors, before you choose your images, before you write your copy... you need to know what the purpose of your landing page is.Wed, 10 Feb 2010 15:05:10 ESThttp://www.trcb.com/business/marketing/home-page-design---why-does-your-home-page-exist-22169.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/business/business-startup-basics/build-a-business-you-love----uncover-your-passions-and-skills-21779.htmThe first step in starting a business you love is to uncover what your core passions and skills are. Here are some exercises you can do to help you do that.Mon, 01 Feb 2010 16:01:00 ESThttp://www.trcb.com/business/business-startup-basics/build-a-business-you-love----uncover-your-passions-and-skills-21779.htmTRCB.comBusiness / Business Startup Basicshttp://www.trcb.com/business/marketing/ask-the-right-questions-to-qualify-your-business-niche-21511.htmOnce you've decided on your business's niche don't rush out to create products and services until you are sure this target market will be profitable.Wed, 27 Jan 2010 19:24:49 ESThttp://www.trcb.com/business/marketing/ask-the-right-questions-to-qualify-your-business-niche-21511.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/business/marketing/home-page-design---what-is-the-purpose-of-your-home-page-21106.htmNot all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is.Wed, 20 Jan 2010 19:53:57 ESThttp://www.trcb.com/business/marketing/home-page-design---what-is-the-purpose-of-your-home-page-21106.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/business/marketing/advertising-marketing-and-pr-whats-the-difference-20814.htmThey Are Related, Yes. But Each Serves a Different FunctionWed, 13 Jan 2010 14:13:51 ESThttp://www.trcb.com/business/marketing/advertising-marketing-and-pr-whats-the-difference-20814.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/business/editing-and-writing/5-hot-tips-for-getting-your-articles-read-20556.htmWith all the effort you put into your article marketing, you want your articles to be read, right? For if they are not read, your resource box won't be noticed and if your resource box isn't noticed, your article isn't doing it's job.Thu, 07 Jan 2010 14:24:55 ESThttp://www.trcb.com/business/editing-and-writing/5-hot-tips-for-getting-your-articles-read-20556.htmTRCB.comBusiness / Editing & Writinghttp://www.trcb.com/business/marketing/5-steps-to-a-winning-continuity-program-20291.htmFollow these five steps and you can create a successful continuity program.Mon, 04 Jan 2010 18:21:27 ESThttp://www.trcb.com/business/marketing/5-steps-to-a-winning-continuity-program-20291.htmTRCB.comBusiness / Marketinghttp://www.trcb.com/business/solo-professionals/home-page-design-know-your-websites-target-market-20035.htmIf your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client. Do you know who that is?Wed, 23 Dec 2009 13:23:27 ESThttp://www.trcb.com/business/solo-professionals/home-page-design-know-your-websites-target-market-20035.htmTRCB.comBusiness / Solo Professionalshttp://www.trcb.com/business/presentation/the-5-public-speaking-super-powers-19745.htmWhat would it be like if if public speakers were super-heroes? What would their powers be?Thu, 17 Dec 2009 21:09:35 ESThttp://www.trcb.com/business/presentation/the-5-public-speaking-super-powers-19745.htmTRCB.comBusiness / Presentationhttp://www.trcb.com/writing-and-speaking/article-marketing/article-marketing-can-build-your-list-4774.htmWrite great articles, post them on articles directories, and visitors will come to your website just to get more and to opt-in to you list.Sun, 01 Feb 2009 17:31:06 ESThttp://www.trcb.com/writing-and-speaking/article-marketing/article-marketing-can-build-your-list-4774.htmTRCB.comWriting and Speaking / Article Marketinghttp://www.trcb.com/internet-and-businesses-online/blogging/blog-design-for-business-4777.htmWhen you plan your blog for success, you should also give some thought to what your business blog will look like.Sun, 01 Feb 2009 17:29:39 ESThttp://www.trcb.com/internet-and-businesses-online/blogging/blog-design-for-business-4777.htmTRCB.comInternet and Businesses Online / Blogginghttp://www.trcb.com/internet-and-businesses-online/blogging/5-ways-to-use-your-blog-4775.htmBlogs have emerged as powerful marketing tools, especially for the solo entrepreneur. Here are five practical ways to use your blog to promote your business and build a following of loyal prospects.Sun, 01 Feb 2009 17:28:09 ESThttp://www.trcb.com/internet-and-businesses-online/blogging/5-ways-to-use-your-blog-4775.htmTRCB.comInternet and Businesses Online / Blogginghttp://www.trcb.com/internet-and-businesses-online/blogging/plan-your-blog-for-success-4776.htmAs a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way.Sun, 01 Feb 2009 17:28:01 ESThttp://www.trcb.com/internet-and-businesses-online/blogging/plan-your-blog-for-success-4776.htmTRCB.comInternet and Businesses Online / Blogginghttp://www.trcb.com/business/marketing/five-tactics-to-build-a-profitable-opt-in-list-4293.htmYou want to be successful in marketing your business online, don't you? Well, then you'll need to build a list of potential customers who opt-in to receive your marketing messages. But how do you do this? There are plenty of ways, but these are the top fiveTue, 20 Jan 2009 17:53:28 ESThttp://www.trcb.com/business/marketing/five-tactics-to-build-a-profitable-opt-in-list-4293.htmTRCB.comBusiness / Marketing