Recent articles by Sherman Goldberg.http://www.trcb.com/en-Us60Fri, 10 Feb 2012 01:00:41 ESTCopyright 2012 Sherman Goldberg, TRCB.com All Right Reservedhttp://www.trcb.com/writing-and-speaking/copywriting/the-demand-for-fitness-copywriting-is-increasing-9804.htmThe health and fitness marketplace is probably more busy now than it has ever been before, even taking into account the poor economic situation. In fact in some ways, at least from a copywriting point of view, it signals an increase in demand for more fitness copywriting.Wed, 27 May 2009 18:15:18 ESThttp://www.trcb.com/writing-and-speaking/copywriting/the-demand-for-fitness-copywriting-is-increasing-9804.htmTRCB.comWriting and Speaking / Copywritinghttp://www.trcb.com/internet-and-businesses-online/seo/fitness-internet-marketing-is-alive-and-kicking-9805.htmEven though the worldwide economic climate has declined badly in the last few months, there are some markets that continue to thrive. One such marketplace is the health and fitness market which has continued to sustain its growth virtually unabated thanks to fitness internet marketing.Wed, 27 May 2009 18:14:46 ESThttp://www.trcb.com/internet-and-businesses-online/seo/fitness-internet-marketing-is-alive-and-kicking-9805.htmTRCB.comInternet and Businesses Online / SEOhttp://www.trcb.com/sales-and-marketing/marketing-strategies/creating-a-fitness-marketing-plan-9806.htmWhen we look at creating a fitness marketing plan for personal training there are a few questions we need to ask. First, who is our target audience? Also, what type of service are we looking to market? Are we marketing for a local gym or are we marketing an energy drink? We also need to think about our budget. Are we looking at a large budget or a small budget?Wed, 27 May 2009 18:14:09 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/creating-a-fitness-marketing-plan-9806.htmTRCB.comSales and Marketing / Marketing Strategieshttp://www.trcb.com/sales-and-marketing/sales-strategies/increase-income-through-fitness-promotions-9808.htmIf you've just started your own personal fitness training business, you'll need to know how to increase income through fitness promotions. This is an idea you should never just let pass by. When you do, you lose money. Understand that there's an army of fitness professionals out there, all looking to make a living. Some are good, many are bad. Some come in and stay, others leave soon after showing up. Don't be in that last group.Wed, 27 May 2009 18:12:30 ESThttp://www.trcb.com/sales-and-marketing/sales-strategies/increase-income-through-fitness-promotions-9808.htmTRCB.comSales and Marketing / Sales Strategieshttp://www.trcb.com/sales-and-marketing/sales-basics/straight-forward-and-economic-fitness-sales-9810.htmFitness sales, such as gym memberships, fitness equipment and personal training services are on the rise. This is because so many people are taking a good look at their health and well being. Many people are beginning to look at the long term effects of poor eating and exercise habits. People are beginning to realize that they need to get in shape as quickly as they can.Wed, 27 May 2009 18:11:36 ESThttp://www.trcb.com/sales-and-marketing/sales-basics/straight-forward-and-economic-fitness-sales-9810.htmTRCB.comSales and Marketing / Sales Basicshttp://www.trcb.com/internet-and-businesses-online/internet-marketing/proper-usage-of-gym-internet-marketing-9815.htmProper usage of gym Internet marketing efforts is something more than a few gym owners fail to understand. In the Internet Age, knowing how to harness cyberspace to a gym's advantage is a powerful tool. It doesn't have to be all that hard, for that matter. So, take some time to at least know what the concepts are, and hire an Internet pro if you don't have the time to do it yourself.Wed, 27 May 2009 18:10:34 ESThttp://www.trcb.com/internet-and-businesses-online/internet-marketing/proper-usage-of-gym-internet-marketing-9815.htmTRCB.comInternet and Businesses Online / Internet Marketinghttp://www.trcb.com/sales-and-marketing/marketing-basics/making-your-gym-promotions-worthwhile-9817.htmGym Promotions should be fun and exciting. They are also a great way for personal trainers to gain exposure. There are many ways to promote your gym from advertisements to open houses. The most important thing is that you be creative and make the promotion enjoyable for everyone.Wed, 27 May 2009 18:10:02 ESThttp://www.trcb.com/sales-and-marketing/marketing-basics/making-your-gym-promotions-worthwhile-9817.htmTRCB.comSales and Marketing / Marketing Basicshttp://www.trcb.com/internet-and-businesses-online/internet-marketing/utilizing-effective-health-club-advertising-on-the-internet-9818.htmIt's a fact that utilizing effective health club advertising on the Internet will become more important as we move along through the digital millennium. But, what's vital right now is that any advertising activity realizes that advertising needs to be relevant to the business in question. And smart business owners realize that the Internet can make it less costly to be relevant to many people.Wed, 27 May 2009 18:09:32 ESThttp://www.trcb.com/internet-and-businesses-online/internet-marketing/utilizing-effective-health-club-advertising-on-the-internet-9818.htmTRCB.comInternet and Businesses Online / Internet Marketinghttp://www.trcb.com/internet-and-businesses-online/internet-marketing/smart-health-club-internet-marketing-9820.htmSmart health club Internet marketing efforts aren't all that hard to engage in. The difference is that they take a bit of planning and an understanding of the ins-and-outs of how to manipulate the Internet to full advantage. Once this is understood, an intelligent and thoughtful plan to benefit not only the health club but also its clients can be designed and implemented.Wed, 27 May 2009 18:07:34 ESThttp://www.trcb.com/internet-and-businesses-online/internet-marketing/smart-health-club-internet-marketing-9820.htmTRCB.comInternet and Businesses Online / Internet Marketinghttp://www.trcb.com/sales-and-marketing/advertising/using-the-internet-in-health-club-marketing-activities-9821.htmUsing the Internet in health club marketing activities should be a common and natural process for any health club, these days. In fact, if a club fails to harness the power of the Internet as a marketing medium, it'll probably eventually fail as a business. Studies show that a majority of people first head to the 'Net to seek information before doing anything else. That can't help but be a good thing for club owners, if they know what they're doing.Wed, 27 May 2009 18:07:03 ESThttp://www.trcb.com/sales-and-marketing/advertising/using-the-internet-in-health-club-marketing-activities-9821.htmTRCB.comSales and Marketing / Advertisinghttp://www.trcb.com/sales-and-marketing/sales-strategies/how-do-i-write-a-good-fitness-sales-letter-9865.htm"How do I write a good fitness sales letter?" is an inevitable question asked by just about anybody involved in personal training activities. This is just a fact of the fitness game, where marketing can be a matter of personal name recognition and growing that name in the eyes of a client base.Wed, 27 May 2009 18:06:30 ESThttp://www.trcb.com/sales-and-marketing/sales-strategies/how-do-i-write-a-good-fitness-sales-letter-9865.htmTRCB.comSales and Marketing / Sales Strategieshttp://www.trcb.com/sales-and-marketing/advertising/how-to-make-your-gym-popular-9872.htmYou now have a great-looking fitness facility up and running. These days, the question of how to make your gym popular needs to be examined thoroughly. When you do, you can design a logical and intelligent plan for increasing visitorship and potential profit down the road.Wed, 27 May 2009 18:03:28 ESThttp://www.trcb.com/sales-and-marketing/advertising/how-to-make-your-gym-popular-9872.htmTRCB.comSales and Marketing / Advertisinghttp://www.trcb.com/sales-and-marketing/marketing-strategies/how-to-market-fitness-coaching-9873.htmHow to market fitness coaching is a question on the minds of many personal trainers and other fitness professionals. We need to first keep in mind that marketing is an overall concept while advertising is a companion of marketing. They're also probably the two most important activities you'll be doing when you first start out, especially when it comes to trying to sell fitness coaching services.Wed, 27 May 2009 18:00:53 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/how-to-market-fitness-coaching-9873.htmTRCB.comSales and Marketing / Marketing Strategieshttp://www.trcb.com/sales-and-marketing/marketing-strategies/how-to-market-fitness-training-9874.htmHow to market fitness training is a topic on the minds of more than a few trainers these days. Many have a bit of confusion about marketing and advertising but all they need to know is that both are companions, and that both need to be done. Also, one is more of an overall concept while the other is an actual activity. Needless to say, both are also vital to the success of any fitness training business.Wed, 27 May 2009 17:59:57 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/how-to-market-fitness-training-9874.htmTRCB.comSales and Marketing / Marketing Strategieshttp://www.trcb.com/business/business-startup/get-trendy-in-personal-training---how-to-start-your-own-boot-camp-9876.htmIt has become a very fashionable trend to start a boot camp today; these can be of a military type, or just plain circuit training. Boot camp workouts are growing in popularity and virtually every gym or personal training center is offering them. Many even have military type themes with participants wearing camouflage gear. How to start your own boot camp depends on the exercises you have on offer and what your target customer is.Wed, 27 May 2009 17:59:22 ESThttp://www.trcb.com/business/business-startup/get-trendy-in-personal-training---how-to-start-your-own-boot-camp-9876.htmTRCB.comBusiness / Business Startuphttp://www.trcb.com/internet-and-businesses-online/internet-marketing/internet-marketing-for-boot-camp-9877.htmInternet marketing for boot camp, of the fitness variety and NOT of the military variety, is an important part of getting folks who really want to get into shape to decide to attend a camp. There are several classic and timeless marketing techniques, adapted for Internet usage, which can be used to attract people to a boot camp, and they should be employed whenever possible.Wed, 27 May 2009 17:58:44 ESThttp://www.trcb.com/internet-and-businesses-online/internet-marketing/internet-marketing-for-boot-camp-9877.htmTRCB.comInternet and Businesses Online / Internet Marketinghttp://www.trcb.com/business/solo-professionals/how-to-market-my-personal-training-services-on-limited-budget-9891.htmLooking to start a business for the first time can be a challenging prospect. This is especially true when the business you are selling is you. If your campaign to get your name out there is amateurish, you have not shot at gaining the interest of the public.Wed, 27 May 2009 17:57:03 ESThttp://www.trcb.com/business/solo-professionals/how-to-market-my-personal-training-services-on-limited-budget-9891.htmTRCB.comBusiness / Solo Professionalshttp://www.trcb.com/sales-and-marketing/marketing-strategies/personal-trainer-marketing-for-eventual-success-9896.htmPersonal trainer marketing for eventual success should be a central tenet in any trainer's scheme for gaining a long-lasting business. Marketing is composed of a couple of elements, but it always has as its ultimate goal what's called "customer acquisition" in the business world. And trainers should make no mistake about it; fitness is a business much the same as any other business would be. Wed, 27 May 2009 17:53:55 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/personal-trainer-marketing-for-eventual-success-9896.htmTRCB.comSales and Marketing / Marketing Strategieshttp://www.trcb.com/sales-and-marketing/marketing-strategies/boot-camp-marketing-go-get-them-fit-9792.htmIn today's society, everyone has gotten on the fitness band wagon; there are several boot camp marketing products that you can pick up everywhere. Today, you can't visit store without seeing something pertaining to your health or your weight. Millions of dollars are being fed into getting every healthy. And, many people are taking this health kick as far as they can.Tue, 26 May 2009 12:56:45 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/boot-camp-marketing-go-get-them-fit-9792.htmTRCB.comSales and Marketing / Marketing Strategieshttp://www.trcb.com/internet-and-businesses-online/web-design/using-an-example-of-good-fitness-website-for-your-own-design-9796.htmWhen designing a fitness website you should first look at an example of good fitness websites. Your website will need to look professional and be effective while being unique from the many other fitness websites on the Internet. Bally's and 24-Hour fitness websites are good examples if you are looking to have a lot of personal trainer information on your website. Their websites are very user-friendly and quickly grab a web searchers interest.Tue, 26 May 2009 12:55:15 ESThttp://www.trcb.com/internet-and-businesses-online/web-design/using-an-example-of-good-fitness-website-for-your-own-design-9796.htmTRCB.comInternet and Businesses Online / Web Designhttp://www.trcb.com/sales-and-marketing/advertising/fitness-advertising-why-make-it-complicated-9797.htmTarget Groups- No fitness advertising campaign will ever be successful without a proper marketing plan or structure. It is imperative to identify who the users of your product or service will be and advertise in the format most accessible and alluring to the target audience. If the products or services are for a specific group only, you will be extremely limited. The broader the potential client base the greater you chances of success.Tue, 26 May 2009 12:54:02 ESThttp://www.trcb.com/sales-and-marketing/advertising/fitness-advertising-why-make-it-complicated-9797.htmTRCB.comSales and Marketing / Advertisinghttp://www.trcb.com/sales-and-marketing/advertising/the-phenomenon-of-fitness-business-9800.htmEverybody, irrespective of age or social status wants to look good and have a wonderful physique these days. The new found love for six pack abs and toned up muscles has boosted the demand for fitness experts and given a fillip to the fitness business recently.Tue, 26 May 2009 12:53:16 ESThttp://www.trcb.com/sales-and-marketing/advertising/the-phenomenon-of-fitness-business-9800.htmTRCB.comSales and Marketing / Advertisinghttp://www.trcb.com/business/business-plans/understanding-fitness-center-business-plan-9801.htmThere is specific information that must be included in a fitness center business plan and this information tends to be categorized into sections. The information will provide information on why the business or change is being proposed as well as the success of the business and general success of the fitness market. The first section of the fitness center business plan tends to be an executive summary, which is really an overview of the entire proposal. Generally it is easiest to write this section last.Tue, 26 May 2009 12:52:46 ESThttp://www.trcb.com/business/business-plans/understanding-fitness-center-business-plan-9801.htmTRCB.comBusiness / Business Planshttp://www.trcb.com/sales-and-marketing/marketing-strategies/keep-your-fitness-club-marketing-fresh-9803.htmThe three main points when developing a fitness club marketing scheme is to identify your clientele, identify your competitors and identify complimentary businesses and services. You want to really understand your target market and why they want to come to your fitness club. Once you have a target market you need to see how other competitors in the area work and attract the target market. Many times those services in the same business center are looking to attract the same type of clientele.Tue, 26 May 2009 12:51:31 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/keep-your-fitness-club-marketing-fresh-9803.htmTRCB.comSales and Marketing / Marketing Strategieshttp://www.trcb.com/sales-and-marketing/marketing-strategies/great-ways-for-marketing-a-fitness-boot-camp-9879.htmFitness Boot camp is a great way to improve your image through personal training. It is working on your body on a personal level, but still being a part of a team. Most people love Boot camps because 'You can do it whenever you feel like and still get a lot for little without sticking to a routine'.Tue, 26 May 2009 12:50:10 ESThttp://www.trcb.com/sales-and-marketing/marketing-strategies/great-ways-for-marketing-a-fitness-boot-camp-9879.htmTRCB.comSales and Marketing / Marketing Strategies