Using The Internet In Health Club Marketing Activities

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Using the Internet in health club marketing activities should be a common and natural process for any health club, these days. In fact, if a club fails to harness the power of the Internet as a marketing medium, it'll probably eventually fail as a business.

Studies show that a majority of people first head to the 'Net to seek information before doing anything else. That can't help but be a good thing for club owners, if they know what they're doing. So, what can be done when it comes to marketing any business - let alone health clubs - in this digital millennium?

For starters, a smart health club owner or CEO will make sure the business has a healthy Internet presence. This means a nice website that's visually interesting, easy to understand, and full of helpful information. The site can also have a way for potential customers to leave an email address, in case they need more info or would like to receive a helpful newsletter of health tips, perhaps.

The reason it's a good idea for a health club to ask for an email address is that a nice mailing list can be made up using them. But never ask for the name or address of a potential future client without first offering to give something in return, such as a complimentary club visit or even an Ebook about health and wellness, as an example. People tend to be more willing to give their names and emails when they know they're getting something valuable in return.

Also, a health club internet marketing will attempt to use all the different techniques available for new-style advertising on the Internet. This can consist of traditional-looking banner ads, which aren't actually too expensive to procure nowadays, for starters.

Also, the Internet is populated with businesses that will design and produce nice-looking brochures and flyers for real-world distribution. Many times, these items are done at a lower cost than at similar brick-and-mortar places.

Smart health clubs also understand that getting the club's name out on the Internet depends on making sure that the newly-designed or improved club website gets itself highly-ranked in terms of its location on the big search engines pages. By highly-ranked, it's meant that the website's links are somewhere within the first three pages of search results when an information seeker enters the term "health clubs in." for example.

How that page ranking is achieved can be an activity all unto itself. Many times, it's accomplished through attracting visitors to the club website. And that's done by making sure people out there who are looking for Internet articles on health and fitness to use one category are finding the club's articles on the very same subjects at whichever directories the readers are visiting.

Getting club articles listed out on these Internet article directories is done through submission of those writings to those directories. It can take some time to do this, so it's probably in the facility's best interest to have someone dedicated to this task, or to hire a professional on marketing using the Internet as a base for such activity.

Using the Internet in health club marketing activities isn't a very complicated thing, but it does take some amount of dedication and common sense. What's for sure, though, is that a club that fails to take advantage of the full power of the Internet is missing out on a relatively low-cost and convenient way to get word of the club out to the masses.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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