How Do I Market Myself As A Personal Trainer?

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The question any newly-certified trainer always asks is "How do I market myself as a personal trainer?" This isn't an unusual question by any stretch, though, and natural anxiety is a healthy component when first starting out.

But rest easy that marketing yourself in this business is similar to marketing any other commodity. Only, in this case, the commodity will be you. Marketing yourself as a personal trainer can be a challenging proposition, sometimes. But having any sort of plan for doing it is always better than having no plan at all.

So, take the time to come up with a logical progression for how you're going to get your name out there, for starters. Nowadays, this will always involve making sure you've got a good website. The Internet is the beast that must be saddled and ridden if we're going to make a go of a new personal training business, and that's a fact.

So, have a site that's rich in useful information and emphasizes your credentials and certifications. It should also give something of value to any site visitor. This could be a small Ebook you had written up that lays out a sensible diet and exercise plan.

Of course, in order to get it, the visitor will be asked to enter his or her email. But don't worry...most people are willing to do so as long as they believe they'll get something for it. The name of the game in personal training is name recognition.

These emails will enable to keep your name out there because you'll be sending those addresses weekly newsletters or other fitness and training tips. Also, it helps things when people begin to associate you with the concept of personal training before anybody else in the area who might be your competition.

Also, take some time to have a number of personal training or fitness-related articles written, and then spread them around to Internet article directories, for starters. Unless they're specialty directories, they'll all have categories related to fitness or health and the like. This is a good way to gain expert status from search engines and directories when readers start picking up your articles and then possibly begin to visit your site.

Also, never forget that traditional forms of marketing still have a place. Business cards, brochures, flyers, discount coupons or other items can be used to great effect. Additionally, never underestimate the value of word-of-mouth and the referral system. If you've gained a client who feels you've done a good job, don't hesitate to ask him or her to mention your service to others.

Make the time to have a business plan drawn up, and follow its prescriptions for marketing whenever possible. If you don't fail to plan, you might as well plan to fail, as they say. Review your marketing plan weekly, too, at least initially.

In the beginning, the plan revolves around you and your personal training online marketing plan. So make sure you keep yourself in decent shape if you expect to be able to tell others the things they need to get in shape, themselves.

In the end, the question "how do I market myself as a personal trainer?" will depend at least partly on how you plan to market YOU. Initially, you create an image of yourself as an expert in the field, and then you grow outwards from there. So, study a bit on how the famous personal trainers have done it and base your own plan on the things they did right.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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