The Basic Information You Should Know About Postcard Printing
If you are advertising your business, making announcements for an upcoming event, or keeping in touch, you can use postcards. They are a great solution for your communication needs. They can be printed at a lower cost than brochures and flyers and mailing them costs less too! If you are looking for a new means of communication, here are some reasons to look at postcard printing.
Before you start, you have to make two decisions. First, will you mail your postcards? Second, what size should they be? Once these decisions have been made, you can start the process of creating your postcards.
There are specific measurements for postcards. The United States Postal Service defines a postcard as an item with the following dimensions: a minimum height of 3-1/2 inches and a maximum of 4-1/4 inches, a minimum length of 5 inches and a maximum of 6 inches.
If your item does not meet the minimum measurements, it cannot be sent through the mail. If it exceeds these measurements, it may be subject to using at least first class postage.
If you are planning to mail your cards, remember to leave a space of the stamp and the address. This space must be on the right half of the postcard. The space in the upper right corner must be clear for a stamp and sufficient space must be included for the address.
If you decide to use the whole space of the card, you could send it in an envelope. Before you make the decision, make sure an envelope is available for the postcard size you have chosen. You do not want to come to the unfortunate realization that your postcards cannot be sent to their recipients.
Now that you have made these decisions, you can start designing your postcard. Whether using them for business or pleasure, keep it simple. You have a lot of options within the design. You can opt to use many colors, a few colors, or just black and white.
You also need to decide whether you will use plain or glossy paper. Make sure your selection is heavy weight, like card stock. These extra options, like full color and specialty papers, should all be factored into the overall price of the card. Using specialty paper and multiple colors is the most expensive option.
Do not forget the basics of postcard printing. Make sure the people who receive the postcard have all the information they need. If you use them to advertise a business, make sure to describe what you do. Think about giving away an item if someone brings the postcard to your business, or offer a discount for first time visitors. These are principles you can apply for your events too. Do not forget to give the time, date, and location.
Try to grab attention with your postcards. Always give your contact information: email address, website, and phone number. If you are feeling adventurous, you could try at home postcard printing. Your word processing program should have templates available for postcards. But make sure your printer is able to print on specialty paper. If doing it yourself is not an option, you can call your local printer to help you with your printing needs.
- Article Word Count: 534
- Total Views: 190