Making Your Gym Promotions Worthwhile

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

Gym Promotions should be fun and exciting. They are also a great way for personal trainers to gain exposure. There are many ways to promote your gym from advertisements to open houses.

The most important thing is that you be creative and make the promotion enjoyable for everyone. If you already own a gym having an open house may be a good place to start. Hold an open house on the weekend when people are off work.

Open your gym up and let people come in and see all you have to offer. You need to find a good way to get people to come to your open house. Start out by inviting everybody you know. Ask those people to invite others as well. You could even offer a referral prize!

You can get fliers printed at your local print shop. Ask the managers of your local health food stores to pass them out. You might also consider finding a college student to pass them around their campus

Maybe you would want to have something going on in the parking lot to attract people to your gym. Try a bounce house for the kids, a band or some dressed up characters. You might be thinking that kids are not your clients, however their parents are. Do something fun to grab people's attention. Make them want to stop by and see what is going on.

Be sure to have greeters out in the parking lot to direct them inside. You could have refreshments or a special promotion inside to entice them to go in. Now you have a potential lead that simply walked right into your hands!

Here comes the best part of all.Sales! Now that you have them inside, get them to fill out a raffle ticket with their name address and phone number. Once you have their raffle ticket you have a way to follow up with them.

Some things you might consider raffling during your gym promotion are: 30 day free passes, a free personal training session, a tanning gift certificate, or a gift certificate to a local spa. Make sure to have some salesmen and trainers around to help show off your gym!

You might also consider doing some smaller promotions at your gym. You could do a radio or television  gym promotion. You could also just run an ad in your local paper. You might want to try offering something to your current clients if they bring you a referral. This can be anything from a free gym towel to a free personal training session.

Your character will say a lot about you. Show people that you are a good person and that you are concerned about their well being. People love to feel like they are cared about. Most people can tell an honest person from a dishonest person.

Relax and have a good time during your gym promotions. All of your hard work will pay off! This is especially true if you have been creative with your promotion. Hopefully you have found a way to make yourself stand out.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

Article Rating (2.5 stars):
  • article full star
  • article full star
  • article half star
  • article no star
  • article no star
Rate this Article:
  • Article Word Count: 508
  • |
  • Total Views: 10205
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>