Marketing A Fitness Studio - Personal Training Pays

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You don't have to be an expert for marketing a fitness studio; you just need to have the correct tools and systems in place. You don't even need to be a personal training professional, but you will need personal trainers who can work for you. Certified professionals will have to teach at your fitness studio in both planning work-outs and actually physically instructing exercise classes.

Consistency is tantamount to success in any marketing campaign, and there are plenty of generic systems which will work. What counts however is finding the time to do this. If you are a fitness professional then you will know that your time means money, but you also have to generate new clients on a consistent basis to earn good income.

There are turn-key fitness marketing solutions available, and these will help you to develop a budget for marketing and work out an advertising and promotional plan. It costs money to develop and effective marketing plan, and you are going to have to allocate operational funds to your marketing program to fund it. Your budget has to cover collecting research information (for market trends) and costs for the type of media you will use for promotional purposes.

The location of your fitness studio has to appeal to your target clientele, so you need to describe the benefits to them. For instance how accessible it is, whether there is public transport available and how secure the facility is. These are all key factors that will provide you clients with a sense of security.

The next step is to formulate a pricing structure. This can be easily achieved by basing your strategy on the pricing of your competitors. This will provide you with an understanding of how a price is determined and whether or not it falls in line with what your competitors have on offer. Try to keep your pricing within the confines of industry averages, or you will price yourself out of the market. Keeping in line with changes and trends in the fitness marketplace in terms of monitoring costs is also essential as it will affect your bottom line.

When you develop your promotional strategy, you have to decide what media you will use to get this information out to a prospective target clientele. There are various methods you can use such as business cards, flyers, advertising in local newspapers, t-shirts, caps and buttons, and even radio or television advertising. All promotional material must be able to effectively promote your marketing fitness studio plan. This includes location, services on offer and pricing.

If your marketing efforts include seeking finance, the strength of your marketing plan will be put to the test on application for this finance. The financial institution will want to know if there is a need for the services on offer, and whether your fitness studio has what it takes to compete in this industry.

Starting a fitness studio is not just as simple and straightforward as it may seem. You have to be an organized, self disciplined, go-getter who is not afraid to take risks. Careful planning is absolutely key to success, you have to treat your studio as a real business and market it accordingly. Keep an open mind and never be afraid of a challenge and you will more than likely make a success of your personal training business. Make sure that you in include your marketing plans with example of good fitness websites so that you can get get a broad understanding of how to market your fitness studio.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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