I had a passionate conversation with my cousin over this idea of "Internet Marketing". He asked as many questions as I can answer accordingly.
One significant question he asked is about how to compete with 'so many people and websites' in this business. This is the first time I'm ever asked such a question since I started out, so I did my best to answer...and my answer must have so impressed his father who overheard it that he said, "Yes yes, this is also exactly what I told my staff too."
This uncle is in the construction business and he does not know much about the Internet as I do, but the point is if he agrees with what I said, then the answer must contain principles applicable in real life.
I do admit that over the years I learned, inculcated and mastered as best as I can what I know to be universal principles whether they can be applied online or off.
I told my cousin you don't have to 'compete' though everything is done in 'healthy competition'. He has 3 courses of action to participate online, or in any other environments which he so chooses:
1) Be Yourself. I personally think that one of the hardest skill in self-development is 'knowing thyself' and shaping your personal identity throughout the years of business evolution. This calls for immense foresight and smart work at sustainability. A great example is Microsoft. This corporation always outdoes its own products and services and therefore it is able to evolute itself. What a powerful lesson it imparts! You better like this company now.
The first paragraph of pg. 129 in Stephen Covey's "The 7 Habits Of Highly Effective People" quotes from Viktor Frankl: "Ultimately, man should not ask what the meaning of life is, but rather must recognize that it is he who is asked. In a word, each man is questioned by life; and he can only answer to life by answering for his own life; to life he can only respond by being responsible."
2) Be Different. If someone stands at a particular spot in a room, and you can't stand at his spot because you can't shift him, are you going to kill yourself of an opportunity to stand elsewhere when it so happens that this very BIG room contains only the 2 of you?
If some of you reading this is losing heart right now over your own e-business, this is my encouragement to you: STAND FIRM, because you are already different. Continue to recognize and uphold the uniqueness of who YOU ARE and...*next point*
3) Be Better. The first case of betterment is to continually take corrective action and improve on your own existing results. If you commit a mistake, ADMIT IT. Admission always opens a new pathway for corrections and improvements. In past experience I know of people who did not allow friends, for all their genuine intentions, to help them simply because they refused to admit defeat!
The second case of betterment is to continually take corrective action and improve on other people's existing results. If you think you can do better than Jay Abraham, if you think you can do better than Yahoo.com, if you think you can do better than the website next door, if you think you can do better than where you are NOW, GO FOR IT.
How To Wipe Out The Competition With Just A 'Niche'
As I write this very special report, another idea that is "Niche Marketing" comes to mind. What is a niche really? What is your definition of a 'niche'? Is it any more different than the 3 above points, or is it on a spot marked 'X' right under your nose?
Currently one of the hottest area in Internet Marketing is "Niche Marketing" and now we have several trailblazing personalities to present you a whole lot of education out of it. You can 'jump' on the bandwagon as it was with people 'jumping' onto Internet Marketing but your decision, action and performance will not prove that you are in "Niche Marketing" unless you fully understand what the above 3 'Be' points really mean to you. Do you understand this very significant point?
Truth is, you may not need experience in "Niche Marketing" to do "Niche Marketing", but don't let other people expose you for this 'missing' fact!
Our site Internet Mastery Center is a niche. How is that possible? Because we dare to be different? Actually it's not as hard as it sounds. We are able to create this site simply because no one else did it in a similar fashion! And so it contains our own unique business angle.
Can you see in your mind's eye what is your own unique business angle? What can you 'BE' to be unique?
Here Is One Niche Identification Technique
As a toastmaster, I frequently visit clubs to participate and enjoy a meeting at exercising my public speaking skills. All you toastmasters out there will appreciate what I'm going to write next. At the beginning of each meeting, the language evaluator introduces a "Word Of The Day" with which s/he explains the meaning and significance of a chosen word and then encourages all attendees to use this word as frequently as possible in their speeches. It's fun and challenging because no one knows what the word is before the meeting but that's besides the point.
The point is this one single word is going to dictate how all attendees are strategizing to fit it in every time they are called upon to speak.
Similarly, all you need is just one PROFITABLE keyword to reap the full potential out of it and dictate an entire target market as your clients strategize to fit it in their overall business agenda!
It could be "MONEY, "SEX", "POWER", "PROFIT", "KEYWORD"..."keyword marketing", "car polishing cream", "decorative lighting", etc. Surely the first 5 words are no longer specialized niches (unless you don't see it that way). The best is what YOU know BEST, can do BEST, and make the BEST money out of it (and still be unique, that is).
You can start jotting down a list of words on paper and flip through your dictionary or thesaurus for assistance.
Our word is "Mastery"...what's yours?
Any ordinary folks who suddenly seemed to know how to answer all the above questions will find that they can dabble in Niche Marketing, Internet Marketing or any other 'Marketing' whatever...and they will be UNSTOPPABLE.
Therefore it gives me no more greater pleasure than to learn from you, Dear Master Marketer.
Thank you for being online.
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