Part of a product portfolio that currently includes clothes, handbags, fragrances, shoes and lingerie, the Betsey Johnson Bathing Suits line was launched in 2003. The products of this brand are retailed through sixty six specialist boutiques located across Asia, the USA and Europe. They are also stocked in over two thousand better department stores throughout the world.
Betsey Johnson has become renowned for her feminine, unique and fun designs throughout her collections, including her swimwear line. The brand has become known for its whimsical use of embellishments and detailing, fabulous fits, sexy silhouettes and bright flashes of color. Influences from iconic images of fifties pin up girls and rock chicks, plus inspiration from a love of costumes are all reflected in the creations from this designer.
When it comes to finding the perfect swimsuit, not just any one will do. Finding the one that suits your body shape and shows off your trim new waist, the muscle tone of your legs or arms or complements your tan is not easy but the designs in this collection will do just that. Even if you do not have the perfect body, this swimwear is designed to highlight your best features.
Bright color splashes, original prints and elaborate trims and embellishments are combined to create eye catching and unique pieces each season. This collection is noticeable and attention grabbing and not one for those who are shy. With a range of cuts and suit styles each season, customers can choose from a vast selection.
Whilst shoppers are usually faced with matronly swimsuits and basic bikini shapes that use bulky padding and sometimes drab colors, this collection offers something different. These designs are short cut and quite revealing, yet flattering at the same time and do not add extra pounds where none existed before. Although black features heavily in the collection, the clever use of bright color accents and detailing keep it from looking anything but boring.
Suit styles include short skirted bikinis, string tied and strapless bikinis as well as other styles plus a range of cover up dresses and tops. All pieces in the collection have whimsical names such as Black Magic, At The Hop, Patty Cakes and Cheeky Peaky, with the newest pieces sporting monikers of Cosmic Kitty and Rose Parade. The names are all flirtatious and playful, reflecting the playfulness of the designer herself.
From sunbathing on the beach, to poolside parties to taking promenade strolls, the pieces in the collection can be worn in a variety of situations. Due to their eye catching and unusual designs, they could also be used in promotional work and photo shoots. Some designs could even be confused with lingerie due to their sexy bedroom appeal.
Betsey Johnson Bikini is a collection that is not for the faint hearted, with each piece being cut in a style that is flattering to the body and highlighting its best features. With its bold use of color, print and embellishments, the collection remains flirty, playful and feminine. Investing in a swimwear from this collection would definitely be worth it.
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