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Have you ever walked into one of those up-to-the-minute, high-end fashion boutiques? You know...the ones that have just three or four dresses on display in an enormous space that could easily house a car showroom?
The Internet has rocketed demands for convenience to an extraordinary new level. Consumers have learned to expect everything from instant "analysis" of loan applications and instant approval of mortgages, instant delivery of electronic books and pizzas, and instant love at dating sites.
SYMS, a discount clothing store in New York, they uses a slogan that says, "An Educated Consumer is Our Best Customer." But what the consumer hears is:
Our fears, whether they're of illness, loss, or social rejection motivate us to make wise decisions by forcing us to consider negative possibilities -- "Will I die if I don't follow this diet?" "Will my business collapse if I don't purchase this software?" "Will I be embarrassed if I don't use this deodorant?"
Take a tip from Britney Spears, the original "I did it again" girl. Britney may not know much, but she sure knows that admitting a mistake makes you trustworthy. As a matter of fact, telling people the REASON why you're doing something is one of the most powerful influencers of human behavior.
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