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Your fashion magazines aren’t just decorations for the coffee table. Here are some ways on how you can maximize its benefits.

I’m not forcing to invite my audience here. I’m trying to keep it focused on my interests. I feel that I don’t have to worry about boring 90 percent of the audience—because [the audience for my blog] self-selected themselves as wanting to read this, I can be much more authentic and much more liberated to talk about what I really want to talk about, rather than trying to anticipate the needs of a scattered, diverse audience like a magazine has.