Posted: Tuesday, March 31, 2009 by
Muhammad Yaqoob
One of the goals in creating a personal branding strategy is to achieve what’s known as a franchise in the mind. When you think of soft drinks, what jingle comes to mind? Pepsi, Coke, Sprite, dew, and redbull.” How about insurance? Remember the slogan, “Happy-life with State-Life”? How about buying books online? Do your fingers automatically start typing Amazon.com? And so it goes. These companies have spent billions achieving that franchise in the mind.
Internet and Businesses Online / Blogging