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Customer relationship management is aimed at ensuring long-term customer loyalty and retention. Briefly, it is the holistic process of identifying, attracting, differentiating, and retaining customers. Following liberalisation in India, there has been an entry of several different industries and businesses. Customer experience and management has grown through all of this and stands as one of the most crucial aspects to focus on today

If you have the entrepreneurial fire, 2011 might be your year to stoke your desire. But first, consider these 10 thought starters.

Before extending credit to a customer, a supplier should analyze the customer credit worthiness, which will provoke a series of questions or visits.

Converting customers into fans is not hard for some business and when the do they make money. Learn some of the basic concepts in changing customers into fans. See how 3 companies are doing just that.

“Marperations™”, the unification, synergy, and integration of marketing and operations, has existed since the beginning of time; however, since we did not have a word for it, no MBA program has yet taught it. This term opens the door for the world of business to benefit from a cohesive system; one in which marketing and operations are two sides of the same coin, just as price and quality have become.

Our fears, whether they're of illness, loss, or social rejection motivate us to make wise decisions by forcing us to consider negative possibilities -- "Will I die if I don't follow this diet?" "Will my business collapse if I don't purchase this software?" "Will I be embarrassed if I don't use this deodorant?"

Once you got the idea of what products you need to sell over and over again, it's time to choose who to deliver it for you.

Overnight shipping is one of the benefits of doing business internationally.

The second part in my series of using children books to illustrate ideals we should be incorporating into our working life.

Marketing, already so many times defined, however, we would like to place, not a definition, but several focuses that, at the same time, are complementary and they create a broad vision.