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Before you do anything else... before you chose your colors, before you choose your images, before you write your copy... you need to know what the purpose of your landing page is.

Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is.

If your website is going to be effective, it needs to speak to your target market. In fact, to be truly effective, it needs to speak to your ideal client. Do you know who that is?