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Many feature articles - particularly industry-wide reviews on a particular topic are written by freelance journalists in response to a commission (a brief plus payment) from the Editor of the publication.

They Are Related, Yes. But Each Serves a Different Function

Public Relations (PR) is an often overlooked method of marketing your business startup. However, by planning a public relations effort, building relationships with the right media outlets, and submitting well-written news items on a regular basis, your business startup will definitely reap rewards from this inexpensive marketing avenue.

Your company has just launched a great new product; you just landed a reputable client; you recently hired an established marketing executive to help promote your company and increase sales.