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The effects of the failure can be observed, for example, on organization, processes, product or service, finances, marketing and sales. The causes can be related, for example, with strategic planning, implementation, management, control, human resources, absence of competitive intelligence and external factors like market dynamics or government regulations.

When we talk about strategic planning sometimes we associate with paperwork, theories, old school works, a boring and endless task, and so on. But actually planning is a natural and embedded activity that we practice everyday.