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Published studies indicate that, person-to-person, we interpret messages: • Visually — 55% from facial expressions • Vocally — 38% from voice quality and the way words are spoken • Verbally —7% from the actual words With techno or e-communications, the relevance of the actual word choice increases dramatically. From the minor 7% bit player in face-to-face communication, words now move up to 70%, a big change of roles.
When communicating with others, words are important. They relay the literal meaning of what you're trying to communicate. But words aren't everything. Body language is the key to understanding the true meaning behind what somebody is saying.