Go Easy On The Double Habinero

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While I was packing for my trip to the Lion's Den I threw in a couple of packages of beef jerky I had bought at a trade show a couple of months back. I bought about a dozen packages at the time and just told the guy to mix and match. I had forgotten all about this stash of jerky until I was packing a few days ago and just grabbed a handful and tossed it in my bag.

I remembered that I had it when I arrived at the hotel and just grabbed a bag, opened it and started gnawing away. A few minutes later I was on fire. I was was sweating like a hog farmer at a free dance, and I swore I could ignite anything in my path with a mere breath. I ordered up some ice cream from room service, and about 30 minutes later I had cooled down.

Then I read the label, which is what I should have done first.

The jerky bag that I opened was called NITRO, and was a double habinero version of what I would call the regular stuff. Believe it or not, they have an even hotter version than the one that almost melted me, and it's called CHERNOBYL, which I'm sure I don't have to explain.

I found another bag, read the label, which said COWBOY SOFT CHEW, which is smoked and mild, and popped a piece of that into my mouth. I found that version most agreeable, and polished off about half the bag. I'll save the NITRO version to use as medicine in an emergency, like when I neeed to melt a deep skin wound and don't want to leave any stitch marks.

It's nice being away from it all here in South Africa. I haven't heard anything about Obama, McCain, or Bret Favre for a couple of days, and I'm surviving. Gasoline costs more here than in the U.S., and food ain't cheap either. And of course, they have a real Lion's Den, not some Disney version.

Jim Whelan is The chairman of Board and owner of The James R Whelan Agency - The Most Powerful Name in Advertising. Please sign up for his daily free newsletter at thejamesrwhelanagency.com

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