Writing Articles For Readers - Tell Them What They Want to Know

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Are you a writer? Would you like to increase the effectiveness of your articles? Do you want people to like trust and buy from you? Do you know who your audience is and what they need your help with?

Are you feeling unsure about your audience or your ability to reach them? In order to build self confidence in your writing, the more you know about the potential reader, the more you can grow your business and outreach..

The more clear you can be about your reader and your message, the more widely your work will be accepted. So, will you take a few minutes and make some notes (either mentally or on the printed paper.)


Who are you writing for?

Who is your target audience?

How do they learn information?


What Is the problem they want to have solved?

What do you want them to feel?

What action do you want them to take after reading the article?


When will your piece be out? Will it be read before, while, or after the problem occurs?

When is an event taking place that you can tie the article to get more coverage?


How can you help them solve that problem?

How will you empower them to solve their own dilemma.

How will you assist them to identify with the article

How can you get them to trust you and want to build a relationship?

Where will they be reading it?

Where do you envision them seeing what you have written Online: article, blog, post, forum

Where do you see it appearing in aOffline print magazine (national or local) Side bar, opinion page


Why should they believe and trust you?

Why should they agree/disagree with you ?

Why should they buy from you?

You will write an article that readers will want to read.

Once you answer these questions, your articles will be more targeted and not so general. You will be resonating with those who will trust and like you and want your products and information.

Keep writing and I will keep reading!

Judy H. Wright is a parent educator, family coach, and personal historian who has written more than 20 books, hundreds of articles and speaks internationally on family issues, including end of life. You are invited to visit our blog at www.AskAuntieArtichoke.com for answers and suggestions which will enhance your relationships. You will also find a full listing of free tele-classes and radio shows held each Thursday just for you at www.ArtichokePress.com.

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